Goop Café, Tokyo Midtown

goop gwyneth paltrow health cafe tokyo midtown

Goop has arrived in Tokyo! It’s the brand’s first foray into Asia. The main section is the lifestyle store where the brand stocks everything from rose quartz face rollers to athleisure to charcoal bath soaks. Whatever your take is on Gwyneth Paltrow’s controversial brand, you can’t deny that Goop has the aesthetic right for the Japanese market. Being much more food-oriented, I was more interested in checking out the café located right behind the pop-up shop.

We both opted for the cobb salad and my colleague had an iced tea as well. It took almost 15 minutes for the food to be ready, bearing in mind there was only one other person ahead of us in the queue to pick up food. It was a beautiful day out and there were lots to observe as there was a Hawaiian festival on and other food stalls in the vicinity, so I didn’t really notice the time. But unless they pick up the pace, this café isn’t really ideal for an express work lunch.

The packaging is awesome. I love how it’s portable enough as a cup but you can easily open it up into a bowl or plate shape so it’s easier to mix. The salad itself, which had mixed leaves, smoked chicken cubes, a boiled egg, avocado, tomatoes, was delicious. My only two complaints are that the egg was cooked through, which made the yolk a bit chalky, something that I haven’t tasted since arriving in Japan. The other thing to note is that the portion was really small, I got hungry again within an hour. However, the atmosphere of eating at the park is really wonderful, especially on a stunning day like that day!

The store is worth checking out, especially if you have been following Gwyneth’s business for quite some time. I noticed at the store that they were advertising pilates, yoga and other fitness classes so that could be a draw for some people. The café, I wouldn’t go back for just because I don’t think it’s value for money.

Goop Tokyo Limited Pop-up

Tokyo Midtown (Midtown Garden) 99-7-1 Akasaka, Minato City, Tokyo 107-0052

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